Every look you see on the pages of Bikini & Swimwear gets its start at Miami Swim Week Mercedes Benz Swim on glamorous South Beach. Each July the landmark Raleigh Hotel gives over the entire majestic poolside terrace to fashion show producers who suspend catwalks over the bright blue water and stage night after night of amazing bikini and swimwear shows.
Hundreds of the most famous bikini models arrive at Miami International Airport to be whisked away into the hands of hair and make-up artists to be readied to walk the runways for top designers and emerging talents who reveal their latest creations to the global fashion press. The air fills with perfume, the night sky thumps with electronic beats and hundreds of strobe lights flash as each new model appears in some of the most revealing resort collections.
After days of fashion presentations and nights of hot nightclub parties, the models fly home and the designers take all their samples back to manufacturers across the globe to fill orders for chic boutiques and major department stores who roll out the Best in Swim each Spring. That’s when the Bikini Team starts scouring the web, the mall and the catalogs to see which trends translated into the best looks for real women all over the country – women like us who want to look great, feel confident and know just what to shop for in the season’s newest swimwear styles.